About Us

Does your experience tell you that successful marketing should ultimately increase your bottom-line revenue?

Our experience does. There are other “clues” that successful marketing plans leave as well – increased website and or foot traffic, more e-newsletter subscribers, more requests for information, and a higher or faster conversion rate to name a few. All of these, at least if they have been done right,  ultimately should lead to more sales. Right?

Otherwise, what’s the point?

The Strategic Marketing Group was established to solve these frequently recurring marketing challenges for  Small Business Owners, Business to Business (B2B) companies and Professional Service Providers:

• How  can we measure our marketing plan’s on-line results/ROI?
• How do we improve our lead to client conversion rate?
  
• Which methods should we be using and how do we best implement them?

Experience tells us the answers these questions begins with who your target buyer is.

Based on your offering and your target buyer, we work alongside you to create measurable marketing campaigns that attract new leads to your organization. We then educate and retain these leads using high quality persuasive copy crafted by our team of expert copywriters. While it is true that you cannot buy experience, borrowing ours can hyper-speed your success.

Writing effective copy is critical for the execution of marketing plans, which is why we only work the best trained and most experienced direct mail and online copywriters. This allows The Strategic Marketing Group to help organizations like yours succeed in attracting and converting leads while keeping the customers and clients you already have.

While it is trendy to talk about SEO, SEM, Twitter, Facebook, LinkedIn, Foursquare, and the other “latest” Internet tools and toys that the search engines adore. Remember though, the search engines do not pay your bills. Your paying clients that do.

It’s the real humans who look at your website and your marketing materials who are making the buying decisions. Your materials need to be written for them, not some search engine bot.

Background

Hi, I’m Art Remnet and I’ve been a business consultant and coach for the past 15 years working with multinational corporations, technology companies, government agencies, and professional service providers. Prior to jumping into the consulting world I developed database applications and built websites when FrontPage was a breakthrough in web design and Dreamweaver was the flagship product of a little company named Macromedia

Today, I primarily work with small business leaders, entrepreneurs, and solopreneurs to grow their revenues and strengthen their market positions. Through education, coaching, and our 7 Step Market Planning system, these organizations are able to reach new revenue levels while building strong relationships with their clients and customers. I love making a difference, so contact me today and let’s see how the Strategic Marketing Group can do the same for your company.

Why does it matter?

Our team of expert copywriters and consultants know how to get your message out the right way. We have years of Internet Marketing experience so we won’t get caught up in the “latest tricks”, gimmicks, or search engine abuses – the things that get your site banned or “slapped”.

Your business is too important to build a reputation upon tricks and gimmicks. We use tried and true methods to build your reputation and give the search engines what they want: solid, valuable content. And then we build systems around these methods. These systems help us provide you with consistent and measurable results.

True, the search engines don’t pay your bills, but your buyers still need to find you. Even if you are a local business with local clients, many are turning to the web first to locate service providers.

Our experience has also taught us about both sides of the sales process. Most importantly, however, we know the importance of building long-term customer relationships. The best customer is a repeat customer. Treat them well and customers can be very loyal to you. What is an effective way to treat them well? Communicate with them, keep them informed, and get them involved. We can show you how.

Are you ready?

If you believe your organization can benefit from our experience and systems we have in place that literally walk you through the steps to successfully market your enterprise in today’s world. If you would like to experience firsthand marketing that flat-out works, contact us today.