Boring Copy? It doesn’t have to be

Is your copy boring? If you’re like most people you don’t write for a living, and even if you do, you still may suffer from boring copy. My good friend and world class SEO Copywriter Heather Lloyd-Martin recently wrote an article on spicing up your B2B or Business to Business copy, but I believe it […]

Who Wants To Be Flabby?

Unless you live under a rock, you or someone you know has been on some type of weight reduction program, right? Okay, I’m not hear to talk about you losing weight or getting into better shape. That’s for another place and time. However, it is just as important to not be flabby with your writing […]

5 Ways to Reuse Your Content

Creating new content is a real challenge. Especially when you have multiple projects going on and they all need more content or “copy.” This is where you can hire a good content person or copywriter to help you fill the gaps. But finding those few copywriters that you trust and can sound like you can […]

What me write an article? No can do!

So I hear from my clients all the time that they don’t have anything to say so they can’t blog or write articles as I prefer to say. But yet, they talk to their friends and prospective clients about “stuff” all the time. So which is right, do they not have anything to say or […]

Silent Elements of a Sales Page

Our good friend Sean D’Souza has done it again! It’s not really a surprise because Sean is one of the smartest marketers and copywriters I know. He’s a great person too. He recently penned an article for CopyBlogger  titled “3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)” in which he […]

Who is your Ideal Customer?

I was talking with a friend of a friend who is opening up a restaurant in the Broad Ripple area of Indianapolis. After some light chat about what the restaurant looks like and what is on the menu, as frequently happens the conversation came around to marketing. I made the mistake of asking about his […]