Danger Ahead: Don’t Buy This “Conventional Wisdom”

We all like to hold onto what’s dear or known to us. We like to keep what we have or know and trust that it is correct. This is the danger of half truths and there are plenty in the business world. Small Business Trends recently published 3 Most Dangerous Half Truths in Entrepreneurship. I […]

Case Study: Results from a $4,500 Ad Spend

If you have been listening to the current “next big thing” in marketing your business, you’ve heard that Facebook ads are the bomb and can’t be beat. Okay, so I’m a show me kind of guy and have seen the results. Facebook does have a great ad targeting setup, mostly due to extensive and detailed […]

What can you learn from the US Postal Service?

Yes, even the USPS can teach you a thing or two about marketing. No really. Just because the service is being eclipsed and marginalized in many ways doesn’t mean there aren’t lessons to be learned. My friend Cheryl Heppard has posted a great article on 4 lessons we can all learn from the Post Office. […]

Facebook Does it Again…

Earlier this month Facebook changed it’s rules again, this time preventing the once authorized “like-gating” and giving any incentives for people to like your page. Like-gating is the practice of making some one like your Facebook page before they can see content or enter a contest. Since the number of likes a page has directly […]

Want to be great in business?

I’ve long respected Mark Cuban for being a solid businessman and for shaking up the establishment. He is passionate about his business ventures and his life. If you ever want to see what I mean, take a look at Mark while he is watching his Dallas Mavericks play basketball. It’s fun. The other day Mark […]

How Can Food Trucks Help Your Business?

We’ve all seen them. You may have even picked up your lunch or dinner from one. They are a trending craze. Yes, I’ talking about gourmet food trucks. But how do they let their fans know when and where they will be? That’s right, many of these trucks use social media to get the job […]

A Quick Lesson on Pricing

Those of you who know me well, know that I read a lot of Seth Godin’s work. For some (good) reason, he resonates with me. sometimes, I just don’t get what he’s saying, but most of the time he gets me to either think differently or discover something that I have not found before. And […]

Are you an Index or a Menu?

Could Dual Identities Be Hurting Your Site’s Ranking?

SEO pros know that if Google sees two addresses for your website, your page rankings could be split. In SEO circles this is called the Canonical issue. While that does sound like a $10 word, the impacts on your sites ranking can be substantial. And yet there is a very simple fix that is easy […]

The hub of your marketing plan

Most entrepreneurs and small  business owners are busy with the operations of their company. Sure they know they need to get visibility and let their customers know that they exist, who they are, and how to reach them. This would be all part of their marketing plan. But where should they start? Run an add […]