What is Strategy? The Strategic Marketing Group

“The purpose of life is a life of purpose” – Robert Byrne Have you ever thought about what thinking strategically actually means? Does it mean to create strategies like in a war? Is it a skill you are born with or something you learn? Strategic thinking seems like a vague buzzword that CEOs toss around to…

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Surfing Wipe-out Opportunity

There was a great post in one of the communities I belong to on staying positive in this time of uncertainty. Maybe I’m just an optimist (I have been told I am very “Pollyanna” at times – LOL), but I see a tremendous opportunity here that is just waiting to be taken advantage of by…

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Coronavirus Pandemic 2020 and what you can do

Likely not as scary as the media would have you believe. And still, the Coronavirus is sweeping around the world at an alarming rate. This disease has a higher death rate than the “normal” flu and is much more contagious. These are all facts as we know them. Is this the end of the world?…

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The Strategic Marketing Group - getting technology out of your way so you can do what you do best

I get asked this all the time by clients and friends.  Promotion is not difficult. That’s not to say it is easy. It takes consistent work over time to create and curate the content you need to have a site that shows and indexes well. But, it is real do-able with a solid commitment. Then,…

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Hashtags- What's the big deal?

First proposed in 2007 for use on Twitter, hashtags have become very main stream. So mainstream in fact, the famed Oxford Dictionary added “hashtag” in June 2014. As I recently discovered, not everyone who’s online knows about hashtags or uses them. I was recently asked by a client about hashtags, where they came from and…

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What keeps you from getting to the top?

Where do you get your images? IF you’re just searching on Google for them, you could get yourself in some hot water. About $3,000 per image of hot water. You see, most photos and images found online are copyrighted property of the photographer and or an agency. So, if you are using Google to find…

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Questions and choices.

A new client recently asked what the difference is between a mobile friendly and a responsive website is. It’s a great question because like Like most fields, there are a lot of different terms used in the web design/development industry that mean slightly different things though they are used interchangeably. This causes a great deal…

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home offices have their own set of challenges

If you have a home office you know how hard it is to get things done there. Sure there’s not much of a commute, but you have family distractions that can make an hour commute seem like a vacation. Ya, you know what I’m talking about. Out of sight, out of mind is a big…

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Do you blog?

Is your copy boring? If you’re like most people you don’t write for a living, and even if you do, you still may suffer from boring copy. My good friend and world class SEO Copywriter Heather Lloyd-Martin recently wrote an article on spicing up your B2B or Business to Business copy, but I believe it…

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