Surfing Wipe-out Opportunity

Uncertain Times – An Opportunity

There was a great post in one of the communities I belong to on staying positive in this time of uncertainty. Maybe I’m just an optimist (I have been told I am very “Pollyanna” at times – LOL), but I see a tremendous opportunity here that is just waiting to be taken advantage of by […]

Coronavirus Pandemic 2020 and what you can do

Coronavirus: Scary Times?

Likely not as scary as the media would have you believe. And still, the Coronavirus is sweeping around the world at an alarming rate. This disease has a higher death rate than the “normal” flu and is much more contagious. These are all facts as we know them. Is this the end of the world? […]

SEO In A Nutshell - How To Write Your Articles for ranking today, and tomorrow

SEO in a Nutshell: What should I do about SEO for my posts?

Clients and group members ask me all the time about ranking and SEO for their business blog posts and articles. After a while I (finally) recognized that I was giving the same SEO in a Nutshell answer over and over again. So, I said “Hey, maybe this is a good topic for a quick article!!” […]

The Strategic Marketing Group - getting technology out of your way so you can do what you do best

How Do I Promote My Site?

I get asked this all the time by clients and friends.  Promotion is not difficult. That’s not to say it is easy. It takes consistent work over time to create and curate the content you need to have a site that shows and indexes well. But, it is real do-able with a solid commitment. Then, […]

Hashtags- What's the big deal?

What’s a hashtag?

First proposed in 2007 for use on Twitter, hashtags have become very main stream. So mainstream in fact, the famed Oxford Dictionary added “hashtag” in June 2014. As I recently discovered, not everyone who’s online knows about hashtags or uses them. I was recently asked by a client about hashtags, where they came from and […]

What keeps you from getting to the top?

Image Usage: How Do I Know What’s Legal?

Where do you get your images? IF you’re just searching on Google for them, you could get yourself in some hot water. About $3,000 per image of hot water. You see, most photos and images found online are copyrighted property of the photographer and or an agency. So, if you are using Google to find […]

Questions and choices.

Which Should You Choose: A Mobile or Responsive Website?

A new client recently asked what the difference is between a mobile friendly and a responsive website is. It’s a great question because like Like most fields, there are a lot of different terms used in the web design/development industry that mean slightly different things though they are used interchangeably. This causes a great deal […]

home offices have their own set of challenges

Have a Home Office? Here are Some Essentials

If you have a home office you know how hard it is to get things done there. Sure there’s not much of a commute, but you have family distractions that can make an hour commute seem like a vacation. Ya, you know what I’m talking about. Out of sight, out of mind is a big […]

Do you blog?

Boring Copy? It doesn’t have to be

Is your copy boring? If you’re like most people you don’t write for a living, and even if you do, you still may suffer from boring copy. My good friend and world class SEO Copywriter Heather Lloyd-Martin recently wrote an article on spicing up your B2B or Business to Business copy, but I believe it […]

Competing like the buy guys

But How Do I Compete Like the Big Guys?

Good News! For most of us, we don’t have big name stores and chains that we compete with head to head. That’s not to say we don’t have competition, we do. It’s just not with multimillion dollar corporations with ad budgets bigger than our annual revenue. That doesn’t mean we can’t learn from the businesses […]

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