As professionals and business owners we tend to be thinking about our business a lot. Maybe too much. Vacations in the U.S. are not mandated as they are in Europe (4 weeks of paid vacation minimum in EU countries). Do the Europeans know something we don’t? At least it’s something to think about. Here’s a […]
Who Needs A Logo?
Did you see that Southwest Airlines is changing their logo? Yes, indeed they are. And I like what they’ve done. You can read more about it here. If you have ever been a frequent flyer, you have to appreciate what Southwest has done for both fares and care in an industry that for the most […]
Time for a Quick Break?
Every once and a while having a little fun is a good thing. It helps keep perspective and balance in life. Plus a little humor can nicely break up a day. This post on Tickld.com somehow found me, and well I just had to share. Number 14 is for all my writer friends while 6, […]
What’s Wrong Whith My Site?
The other day I wrote on why small businesses need to have their own website and the very same day a client was asking me what was wrong with her site. Let me set the stage. She has gone over her site many times. Spent hours getting things just so. Reworking her content and massaging […]
Brand Survey Says….
Branding is a concept that has been around for a very long time. Marketers will tell you that branding is key to your business’ success. And they are right. Every business has a “brand.” They may not have a logo, but they have a brand. A business’ brand is based on their reputation in the […]
LinkedIn – Is It Worth Connecting?
For years, there’s been two camps of folks on LinkedIn, those who are “open” to connecting and those who are not. The debate rages on and off throughout various groups and discussion boards. Much like other things in life, politics comes to mind, people get dug in on a position and feel the need to […]
So what is the point of a website for a small business?
A good question. In addition to creating a “place” on the Internet for your business to live, some call it virtual real estate, your site should be the hub of your marketing plan. Even if your site is simply there to establish your credibility, it is an important asset for your business. A July 2014 […]
You Do Have A Business Plan, Right?
I have to admit that this week is already zipping by me. Short weeks after a long weekend always seem quick, but this one seems to be escaping me even more rapidly. So then I ran across this post from Melinda Emerson – “How to Fix What’s Wrong With Your Business Plan – You Have […]
Does Location Really Matter?
We’ve all heard it, when it comes to real estate, what matters mist is: “Location. Location. Location” What about online businesses? Does location matter? In a recent Small Business Trends article notes a study from the Wharton School, Marketing Professor David Bell explained What we’re finding is that it’s still about location, but this […]
Ever Lack Motivation?
Ever have on of those days that you just don’t want to get your ever growing “list” of things to do done? I sure do. I think everyone does. Even the people that get more done than any one else you know, have days where they just don’t want to work. It happens. It’s what […]
