Who Wants To Be Flabby?

Unless you live under a rock, you or someone you know has been on some type of weight reduction program, right? Okay, I’m not hear to talk about you losing weight or getting into better shape. That’s for another place and time. However, it is just as important to not be flabby with your writing […]

So Who’s Watching Video?

We know that video is hot for both informing and attracting our clients, for web site ranking, and for entertaining. This recent study shows that almost 96% of South Koreans that go online stream digital video at least weekly. Every week! Okay, you say so what, your not in Korea or marketing strictly to Koreans? […]

Danger Ahead: Don’t Buy This “Conventional Wisdom”

We all like to hold onto what’s dear or known to us. We like to keep what we have or know and trust that it is correct. This is the danger of half truths and there are plenty in the business world. Small Business Trends recently published 3 Most Dangerous Half Truths in Entrepreneurship. I […]

How To Avoid Making These 3 Big Mistakes on LinkedIn

With more than 310 million members in more than 200 countries and territories, LinkedIn is the world’s largest professional network. It has executives from all of the Fortune 500 and most businesses are at least represented, but most have their entire executive teams connected. It is also home to millions of job seekers, professionals, and […]

Case Study: Results from a $4,500 Ad Spend

If you have been listening to the current “next big thing” in marketing your business, you’ve heard that Facebook ads are the bomb and can’t be beat. Okay, so I’m a show me kind of guy and have seen the results. Facebook does have a great ad targeting setup, mostly due to extensive and detailed […]

Found: Our Kids’ Path to Their Future?

With school starting this week in our area, today’s Huffington Post column by David Garfinkel stuck a cord with me and what we are or are not teaching our kids in school. I’ve long been critical of the education system in the US because of the way it has not evolved with the times. David […]

5 Ways to Reuse Your Content

Creating new content is a real challenge. Especially when you have multiple projects going on and they all need more content or “copy.” This is where you can hire a good content person or copywriter to help you fill the gaps. But finding those few copywriters that you trust and can sound like you can […]

What can you learn from the US Postal Service?

Yes, even the USPS can teach you a thing or two about marketing. No really. Just because the service is being eclipsed and marginalized in many ways doesn’t mean there aren’t lessons to be learned. My friend Cheryl Heppard has posted a great article on 4 lessons we can all learn from the Post Office. […]

Facebook Does it Again…

Earlier this month Facebook changed it’s rules again, this time preventing the once authorized “like-gating” and giving any incentives for people to like your page. Like-gating is the practice of making some one like your Facebook page before they can see content or enter a contest. Since the number of likes a page has directly […]

Ode to the Typewriter

Last summer Tom Hanks took me down memory lane with an article in the New York Times on the sounds of a typewriter. When I was in grade school, I fondly recalled my Mom using both a manual and an electric typewriter for her term papers and master’s thesis. As a teen I remember using […]