So what is the point of a website for a small business?
A good question. In addition to creating a “place” on the Internet for your business to live, some call it virtual real estate, your site should be the hub of your marketing plan. Even if your site is simply there to establish your credibility, it is an important asset for your business. A July 2014 […]
You Do Have A Business Plan, Right?
I have to admit that this week is already zipping by me. Short weeks after a long weekend always seem quick, but this one seems to be escaping me even more rapidly. So then I ran across this post from Melinda Emerson – “How to Fix What’s Wrong With Your Business Plan – You Have […]
Does Location Really Matter?
We’ve all heard it, when it comes to real estate, what matters mist is: “Location. Location. Location” What about online businesses? Does location matter? In a recent Small Business Trends article notes a study from the Wharton School, Marketing Professor David Bell explained What we’re finding is that it’s still about location, but this […]
Ever Lack Motivation?
Ever have on of those days that you just don’t want to get your ever growing “list” of things to do done? I sure do. I think everyone does. Even the people that get more done than any one else you know, have days where they just don’t want to work. It happens. It’s what […]
Who Wants To Be Flabby?
Unless you live under a rock, you or someone you know has been on some type of weight reduction program, right? Okay, I’m not hear to talk about you losing weight or getting into better shape. That’s for another place and time. However, it is just as important to not be flabby with your writing […]
So Who’s Watching Video?
We know that video is hot for both informing and attracting our clients, for web site ranking, and for entertaining. This recent study shows that almost 96% of South Koreans that go online stream digital video at least weekly. Every week! Okay, you say so what, your not in Korea or marketing strictly to Koreans? […]
Danger Ahead: Don’t Buy This “Conventional Wisdom”
We all like to hold onto what’s dear or known to us. We like to keep what we have or know and trust that it is correct. This is the danger of half truths and there are plenty in the business world. Small Business Trends recently published 3 Most Dangerous Half Truths in Entrepreneurship. I […]
How To Avoid Making These 3 Big Mistakes on LinkedIn
With more than 310 million members in more than 200 countries and territories, LinkedIn is the world’s largest professional network. It has executives from all of the Fortune 500 and most businesses are at least represented, but most have their entire executive teams connected. It is also home to millions of job seekers, professionals, and […]
Case Study: Results from a $4,500 Ad Spend
If you have been listening to the current “next big thing” in marketing your business, you’ve heard that Facebook ads are the bomb and can’t be beat. Okay, so I’m a show me kind of guy and have seen the results. Facebook does have a great ad targeting setup, mostly due to extensive and detailed […]
Found: Our Kids’ Path to Their Future?
With school starting this week in our area, today’s Huffington Post column by David Garfinkel stuck a cord with me and what we are or are not teaching our kids in school. I’ve long been critical of the education system in the US because of the way it has not evolved with the times. David […]