Reuse your content

5 Ways to Reuse Your Content

Creating new content is a real challenge. Especially when you have multiple projects going on and they all need more content or “copy.” This is where you can hire a good content person or copywriter to help you fill the gaps. But finding those few copywriters that you trust and can sound like you can […]

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US Postal Service

What can you learn from the US Postal Service?

Yes, even the USPS can teach you a thing or two about marketing. No really. Just because the service is being eclipsed and marginalized in many ways doesn’t mean there aren’t lessons to be learned. My friend Cheryl Heppard has posted a great article on 4 lessons we can all learn from the Post Office. […]

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Social Media - Questions Abound

Facebook Does it Again…

Earlier this month Facebook changed it’s rules again, this time preventing the once authorized “like-gating” and giving any incentives for people to like your page. Like-gating is the practice of making some one like your Facebook page before they can see content or enter a contest. Since the number of likes a page has directly […]

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Ode to the typewriter

Ode to the Typewriter

Last summer Tom Hanks took me down memory lane with an article in the New York Times on the sounds of a typewriter. When I was in grade school, I fondly recalled my Mom using both a manual and an electric typewriter for her term papers and master’s thesis. As a teen I remember using […]

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Is your site keeping up with the market?

It’s a funny thing with the Internet. New is cool, but that is so yesterday now. So what does that mean? Well it means that people want new and the latest, but once that’s done they move onto the next new and latest thing. And your business could be suffering the consequences. I’m the first […]

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Google - Search Fair or Foul?

Is Https Really Worth It?

Last week Google’s Matt Cutts said the secure sites using the HTTPS protocol would get better rankings. This immediately caused people to panic. What’s HTTPS and what do I have to do to keep my ranking. There was even a post in an SEO Copywriting LinkedIn group asking if everyone was going to start recommending […]

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Can Email Help you SEO?

Can Email Help Your SEO?

I attended a neighborhood meeting the other evening and there was a discussion about search engine optimization, or SEO. There was the normal tossing of mumbo jumbo around on what’s working and what’s not along with how Google was helping/hurting things with their updates. I was amused enough to just listen to the “experts” talk. […]

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Toxic People

Are Toxic People Holding You Back?

We all know toxic people. They like to gossip as a sport, spread their misery around, and of course exaggerate to the point of lying. These people tend to leave us drained and feeling like we just want to get away. Small Business Trends recently posted an article on the effects of toxic people in […]

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What's Mark Cuban Saying Today?

Want to be great in business?

I’ve long respected Mark Cuban for being a solid businessman and for shaking up the establishment. He is passionate about his business ventures and his life. If you ever want to see what I mean, take a look at Mark while he is watching his Dallas Mavericks play basketball. It’s fun. The other day Mark […]

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What me write an article?

What me write an article? No can do!

So I hear from my clients all the time that they don’t have anything to say so they can’t blog or write articles as I prefer to say. But yet, they talk to their friends and prospective clients about “stuff” all the time. So which is right, do they not have anything to say or […]

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