July 2014 Small Business Survey - Websites

A good question. In addition to creating a “place” on the Internet for your business to live, some call it virtual real estate, your site should be the hub of your marketing plan. Even if your site is simply there to establish your credibility, it is an important asset for your business. A July 2014…

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Does Location Really Matter?

We’ve all heard it, when it comes to real estate, what matters mist is: “Location. Location. Location” What about online businesses? Does location matter? In a recent Small Business Trends article notes a study from the Wharton School, Marketing Professor David Bell explained   What we’re finding is that it’s still about location, but this…

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Video - how important is it?

We know that video is hot for both informing and attracting our clients, for web site ranking, and for entertaining. This recent study shows that almost 96% of South Koreans that go online stream digital video at least weekly. Every week! Okay, you say so what, your not in Korea or marketing strictly to Koreans?…

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We all like to hold onto what’s dear or known to us. We like to keep what we have or know and trust that it is correct. This is the danger of half truths and there are plenty in the business world. Small Business Trends recently published 3 Most Dangerous Half Truths in Entrepreneurship. I…

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Spark an Idea for your business- tSMG

If you have been listening to the current “next big thing” in marketing your business, you’ve heard that Facebook ads are the bomb and can’t be beat. Okay, so I’m a show me kind of guy and have seen the results. Facebook does have a great ad targeting setup, mostly due to extensive and detailed…

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US Postal Service

Yes, even the USPS can teach you a thing or two about marketing. No really. Just because the service is being eclipsed and marginalized in many ways doesn’t mean there aren’t lessons to be learned. My friend Cheryl Heppard has posted a great article on 4 lessons we can all learn from the Post Office.…

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Social Media - Questions Abound

Earlier this month Facebook changed it’s rules again, this time preventing the once authorized “like-gating” and giving any incentives for people to like your page. Like-gating is the practice of making some one like your Facebook page before they can see content or enter a contest. Since the number of likes a page has directly…

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I’ve long respected Mark Cuban for being a solid businessman and for shaking up the establishment. He is passionate about his business ventures and his life. If you ever want to see what I mean, take a look at Mark while he is watching his Dallas Mavericks play basketball. It’s fun. The other day Mark…

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How Food trucks can help your social media

We’ve all seen them. You may have even picked up your lunch or dinner from one. They are a trending craze. Yes, I’ talking about gourmet food trucks. But how do they let their fans know when and where they will be? That’s right, many of these trucks use social media to get the job…

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Spark an Idea for your business- tSMG

Those of you who know me well, know that I read a lot of Seth Godin’s work. For some (good) reason, he resonates with me. sometimes, I just don’t get what he’s saying, but most of the time he gets me to either think differently or discover something that I have not found before. And…

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