Website Parts and Pieces
Your company’s website is a major part of your marketing strategy. In reality, it will end up being the hub of your entire marketing plan. It may not be today, but trust us, it will be sooner than later.
The technical terminology and acronyms of the web are at best confusing and at worst, down right frustrating. We hear our clients ask about the differences between SEO, SEM, PPC, PPA, and a number of other terms. Part of this is the industry not being clear and part is due to the speed at which the whole thing is moving. Do you realize that in 1995 most people in the U.S. only had access to the Internet from their workplace? Today, a staggering 85% of people in the U.S. have access from their mobile device, home, or work and surf the Internet at least once a week.
Many of our clients ask us about the differences between website hosting and the domain registrar. How their various domain names are linked to their primary website. What a landing page is and how it is different from their home page, etc.
In an effort to create a reference resource to explain the major terms and services related to websites, we have parts and pieces of websites and the related services, that are related to your website, how they fit together, and most importantly, how they relate to your strategic marketing plan.
If you have additional questions or would like to discuss how The Strategic Marketing Group can partner with you to leverage your marketing investments to improve your results, please contact us.
We are here to help you first understand, then we help you use your knowledge to make smart decisions for your business.
- Domain Name & Domain Registrar
- Web or Website Hosting
- Website types & uses:
- Brochure Site
- Content Management System or CMS
- eCommerce Site
- Landing Page
- Squeeze Page
- Search Engine Optimization or SEO
- Organic Search
- Pay-Per-Click or PPC
- Google Ad Words
- Keyword Research
- Texting & SMS from mobile devices