I read an interesting post by Seth Godin today titled Fresh Herbs. In it he talks about why restaurants don’t use fresh herbs and that it comes down to industrialization and profit margins.
Seth goes on to point out how this relates to us and how we choose to do business. We may not ever serve mega companies or take our companies public. And yet not industrializing our business, squeezing out every bit of profit at the expense of doing our best work for the people we serve. may not be our end game. Maybe we just want to do a good job. Doing what we do well. Something we can be proud of and know we did it right.
While it’s important to measure and track our marketing efforts so that we know what works and what doesn’t for your businesses, it’s also important, at least to me, that we serve the people we are working for to the best of our ability. Because, for me, that is where the true pay off is. If I didn’t care I could just get a job at a big agency or tech shop. Then I would just do the work and not invest myself into relationships with the customer. It’s a living but it’s just not satisfying.
If you want to grow your business and get your phone to ring, call me: 714.598.2334. We might not answer, but someone here will call you back. Then we can discuss how we might be able to help you grow. And if we can’t we will point you in the right direction. You win either way.