Your Survival Tool
Strategic Marketing Plan
Some have said that “plan” is a “four letter word” – but as Zig Ziglar has said many times, without a plan, how do you know where you are going, much less how do you know how to get there?
Since you are here, we believe you already have a good plan in place and are looking to refine, update, and strengthen it. This is why many of our clients begin with our comprehensive 7 Step Strategic Marketing Plan Review. They want to know what is working and the steps they need to take to improve their results.
Once you have your plan in place the next step is to work the plan and measure the results.
Work Your Plan
To work your plan, you will need to have the right message delivered to the right prospects and leads using the right media. You need to:
- Educate your prospects with the facts that make your products and services their best choice.
- Position your organization as the expert in your niche.
Imagine your organization being recognized as the go-to expert in your market niche and prospective clients come to you for their answers. Wouldn’t that be great?
This is where The Strategic Marketing Group’s highly trained copywriting team creates the marketing campaigns, SEO content rich web pages, sales collateral, case studies, and white papers to position you as the expert pays off with results in the form of qualified leads and prospects.
Once in the sales/education pipeline, we partner with you to create the materials to keep them interested and informed until they are ready to buy.
Measure Your Results
How do you know if your plan is working? Sure, you are generating leads and making sales, you have the right message delivered to the right leads using the right media. But how do you know what is working and what is not?
Our SEO analytics, The Strategic Marketing Group can show you what is working to get you sales and where your leads are dropping out of the pipeline.
Would this be helpful to you and your organization?
Then check out our Website optimization
How does your marketing plan stack up?